Consultation on the Privacy Act Review Report

Consultation on the Privacy Act Review Report

This submission to the Attorney-General’s consultation on the Government response to the Privacy Act Review Report relates to the impact of privacy reforms on digital alcohol marketing practices, particularly the collection and use of people’s data by digital platforms and alcohol companies to aggressively promote and sell alcohol.

Digital technologies can provide the community with benefits that support health and wellbeing, including social connectivity, access to learning opportunities, and flexible working opportunities. However, digital platforms are currently operating in a way that enables harmful marketing for unhealthy products, including for alcohol. Higher standards for how unhealthy products are marketed on digital platforms are urgently needed to better protect the community.

The review of the Privacy Act is an important opportunity for the Australian Government to create safe digital environments where people’s privacy, health, and wellbeing is upheld.