New poll finds low carb and sugar claims on alcohol products create ‘health halo’

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New poll finds low carb and sugar claims on alcohol products create ‘health halo’

A new poll shows ‘low carb’ and ‘low sugar’ claims on alcoholic products may mislead some people to believe that alcohol is ‘healthy’.

The poll, conducted for Alcohol Change Australia, found that the number of people who understood that alcohol is unhealthy fell from 48% to 40% when a low carb claim was added onto an alcoholic product, and further fell to 37%, when a low sugar claim was added.

Claims like ‘low carb’ or ‘low sugar’ are marketing tools, not legitimate sources of nutritional information. Australians should instead be able to access necessary information including the number of standard drinks and total energy content in an alcoholic product